Research
The Log
Notes from catalog infrastructure in production. What broke, what we measured, and what the numbers actually say.
3 tagged Performance
The fastest way to audit an app is to take it away
The fastest way to find out what an app does for your storefront is to take it away. Block one script, reload the page, and whatever breaks was its job. Field notes on the audit method that ends with firings.
Read
We replaced 7 apps with 200 lines of Liquid
A storefront never gets slow all at once. It gets slow one Tuesday at a time, one install at a time, until the page is carrying a tax nobody ever itemized. This is the log entry where we added it...
Read
One second, half your transactions: what a slow storefront actually costs
A slow storefront never throws an error. Nothing crashes, nothing pages anyone, and the money leaves anyway. Two decades of measurement put a price on every 100 milliseconds.
Read