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The Log

Notes from catalog infrastructure in production. What broke, what we measured, and what the numbers actually say.

1 tagged Agentic Commerce
The new buyer never sees your homepage. It can already check out.

The new buyer never sees your homepage. It can already check out.

On September 29, 2025, ChatGPT got a checkout button. We filed it under demo-ware. Then Shopify rebuilt its platform around buyers that read structured data, and catalog quality stopped being an SEO chore.

Agentic CommerceAI Agents
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