Research
The Log
Notes from catalog infrastructure in production. What broke, what we measured, and what the numbers actually say.
3 tagged Product Data
642,000 SKUs later, every catalog has the same seven problems
Every store believes its catalog is a unique mess. We believed it too, for the first few projects. Then the field notes started photocopying themselves: the same seven problems, in every catalog we opened.
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A return is a bug report. You pay the postage.
The most detailed product feedback your store will ever receive arrives in a cardboard box, and you pay the shipping on it. We treated returns like weather for years. Then we read the reason codes, and they read like a...
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The product that doesn't exist
It's live. Priced and photographed, sitting on a perfectly good page. And nobody can find it. The dead inventory we keep finding in Shopify catalogs, and the instrument we built to catch it.
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