Research
The Log
Notes from catalog infrastructure in production. What broke, what we measured, and what the numbers actually say.
2 tagged AI Search
The search box became a chatbot, and it has never heard of you
Ask ChatGPT to recommend the kind of product you sell. It names three brands, none of them yours. The store ranks on Google, the reviews are real, and the machine cannot read you. Notes on what answer engines actually eat.
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Nobody typed 'shorts'. Search found them anyway.
A shopper types 'something to wear in the summer' into a Shopify search bar and gets shorts, a product the query never names. Notes on the engine swap underneath storefront search, and what it reads in your catalog.
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